Use Of Social Media Applications Research Articles

The Impact of Electronic Applications on Attracting Customers to Electronic Sales Stores of Cosmetic Products

This study aims to identify the impact of electronic applications with dimensions in attracting customers with dimensions to beauty product e-stores. An analytical descriptive approach is used to match the research problem and objectives. The research population includes all electronic shops that sell beauty products in the city of Amman, totaling 21 stores that specialize in selling beauty products. The research respondents were 21 managers, 42 heads of departments, and 131 marketing employees. The program (SPSS) is used for statistical analysis and research hypothesis testing. This study found that there is a statistically significant positive impact at the significance level (α≤0.05) for the impact of electronic applications with their dimensions (social media applications, mobile applications, e-marketplace applications, and email applications) in attracting customers with their dimensions (interaction process , value creation, emotional attachment) of the beauty product e-shop, and also found a positive impact on the significance level (α≤0.05) of e-application in its combined dimension on attracting customers only, i.e. interaction process, value creation, emotional attachment) of Beauty product e-shop. This study recommends several recommendations, and the most numerous are: The need to expand the use of social media applications, including YouTube, because of the technical capabilities of these applications in serving promotional advertisements in the form of images and videos produced with interesting artistic techniques. to attract the attention and interest of customers to arouse their feelings, feelings and emotions towards their beauty products and brands with the aim of purchasing.

Using Social Media Applications for Accessing Health-related Information: Evidence from Jordan

Aim/Purpose: This study examined the use of Social Media Applications (SMAs) for accessing health-related information within a heterogeneous population in Jordan. The objective of this study was therefore threefold: (i) to investigate the usage of SMAs, including WhatsApp, Twitter, YouTube, Snapchat, Instagram, and Facebook, for accessing health-related information; (ii) to examine potential variations in the use of SMAs based on demographic and behavioral characteristics; and (iii) to identify the factors that can predict the use of SMAs. Background: There has been limited focus on investigating the behavior of laypeople in Jordan when it comes to seeking health information from SMAs. Methodology: A cross-sectional study was conducted among the general population in Jordan using an online questionnaire administered to 207 users. A purposive sampling technique was employed, wherein all the participants actively sought online health information. Descriptive statistics, t-tests, and regression analyses were utilized to analyze the collected data. Contribution: This study adds to the existing body of research on health information seeking from SMAs in developing countries, with a specific focus on Jordan. Moreover, laypeople, often disregarded by researchers and health information providers, are the most vulnerable individuals who warrant greater attention. Findings: The findings indicated that individuals often utilized YouTube as a platform to acquire health-related information, whereas their usage of Facebook for this purpose was less frequent. Participants rarely utilized Instagram and WhatsApp to obtain health information, while Twitter and Snapchat were very seldom used for this purpose. The variable of sex demonstrated a notable positive correlation with the utilization of YouTube and Twitter for the purpose of finding health-related information. Conversely, the variable of nationality exhibited a substantial positive correlation with the utilization of Facebook, Instagram, and Twitter. Consulting medical professionals regarding information obtained from the Internet was a strong indicator of using Instagram to search for health-related information. Recommendations for Practitioners: Based on the empirical results, this study provides feasible recommendations for the government, healthcare providers, and developers of SMAs. Recommendation for Researchers: Researchers should conduct separate investigations for each application specifically pertaining to the acquisition of health-related information. Additionally, it is advisable to investigate additional variables that may serve as predictors for the utilization of SMAs. Impact on Society: The objective of this study is to enhance the inclination of the general public in Jordan to utilize SMAs for health-related information while also maximizing the societal benefits of these applications. Future Research: Additional research is required to examine social media’s usability (regarding ease of use) and utility (comparing advantages to risks) in facilitating effective positive change and impact in healthcare.

Quality of Spine Surgery Information on Social Media: A DISCERN Analysis of TikTok Videos.

The use of social media applications to disseminate information has substantially risen in recent decades. Spine and back pain-related hashtags have garnered several billion views on TikTok. As such, these videos, which share experiences, offer entertainment, and educate users about spinal surgery, have become increasingly influential. Herein, we assess the quality of spine surgery content TikTok from providers and patients. Fifty hashtags encompassing spine surgery ("#spinalfusion," "#scoliosissurgery," and "#spinaldecompression") were searched using TikTok's algorithm and included. Two independent reviewers rated the quality of each video via the DISCERN questionnaire. Video metadata (likes, shares, comments, views, length) were all collected; type of content creator (musculoskeletal, layperson) and content category (educational, patient experience, entertainment) were determined. The overall DISCERN score was, on average, 24.4. #Spinalfusion videos demonstrated greater engagement, higher average likes (p = 0.02), and more comments (p < 0.001) compared to #spinaldecompression and #scoliosissurgery. #Spinaldecompression had the highest DISCERN score (p < 0.001), likely explained by the higher percentage of videos that were educational (p < 0.001) and created by musculoskeletal (MSK) professionals (p < 0.001). Compared to laypersons, MSK professionals had significantly higher quality videos (p < 0.001). Similarly, the educational category demonstrated higher quality videos (p < 0.001). Video interaction trended lower with MSK videos and educational videos had the lowest interaction of the content categories (likes: p = 0.023, comments: p = 0.005). The quality of spine surgery videos on TikTok is low. As the influence of the new social media landscape governs how the average person consumes information, MSK providers should participate in disseminating high-quality content.

How Are Digital Immigrants Adapting to Online Learning?

Changes in the learning method at the Faculty of Social and Political Sciences, the University of Bengkulu, are drastic, and available options are to organize lectures virtually. This article wants to identify how digital immigrants adapt to online learning and the constraints and solutions given in online learning at the University of Bengkulu. The research method uses a mixed method. Quantitative methods are used to answer measurement ability literacy technology in learning. Qualitative methods are used to dig for completeness of information related to constraints and solutions in online learning. Data collection was carried out with questionnaires, interviews, and observations. Research results show that 91.77% of the use of social media applications and learning online is 91.77%. Constraints include limited time in using the application's usual Zoom meetings, difficulties in understanding the features of the application learning online, and how difficult it is to arrange effective use when the number of participants is too many. The solution with increased feature application is for premium Zoom meetings to overcome time and availability limitations. Work the same good and announce between lecturers and students in the study and teach activity process in a manner online.

PKM Pendampingan Literasi Digital dan Optimalisasi Digital Marketing sebagai Media Promosi Keripik Pisang

Many SMEs in Indonesia still experience difficulties in utilizing digital technology optimally. This was also experienced by Ibu Nur's Banana Chips UKM. So far, Ibu Nur's Banana Chips UKM has never carried out promotions using digital media because the owner does not know about digital technology that can be used as a digital marketing tool, so sales of Ibu Nur's Banana Chips often decline. This community service aims to provide counseling, training and assistance regarding what digital media can be used to promote Ibu Nur's Banana Chips SME products and to find out how to effectively promote products on various social media to support increasing sales of Banana Chips products. The method used in this service activity is lectures and training on the use of social media applications as a means of promoting Ibu Nur's Banana Chips products. The solution to this activity is to carry out digital literacy in Ibu Nur's Banana Chips UKM to increase knowledge about digital technology and optimize digital marketing using Google Maps and social media (Instagram, Facebook and WhatsApp business) as promotional tools. As a result of this service, SME owners can understand digital technology and optimize the use of social media platforms as a promotional tool there by increasing product sales.

A Comprehensive Study of Various Big Data Analytic Techniques and its Benefits

Abstract: Analytics plays significant role in all areas in when making decisions based on particular facts. Big Data analytics has currently arisen as a vital research area because of the admiration of the Internet and the arrival of the different web technologies. Additionally, the widespread use of social media applications has presented both numerous opportunities and difficulties for scholars and practitioners. The combination of users' background information and everyday activity results in the enormous amount of data that is generated by users of social media sites. This huge volume of generated data called Big Data which has been intensively examined presently. A review of the current works is accessible to acquire an extensive perception of the Big Data analytics research area. Furthermore, this study also discusses potential benefits of Big Data analytics techniques as well as their quality features.

Increasing Exposure of Digital Devices and Its Impact on Physiological and Psychological Development Among Children: A Systematic Review of Prospective Studies

It is true that technology make our lives very comfortable, but it should not be at the expense of our health. Exposure to radio frequency electromagnetic fields has raised scientific and public concerns. It is necessary to acknowledge the adverse effects on the health among children using digital devices. Innovation in computers and mobile 5G phones, online games and use of social media applications are in a great boom. Study of various reviews give the current exposure effects due to these radiations. Here in this paper, we have included studies published in peer-reviewed journals between 2010 and 2023 which are based on empirical evidence and reviews. We have identified 57 published papers on health effects of digital devices on physiological and psychological aspects of children. Some of the major health related physiological problems are reported in the reviews are musculoskeletal problems, sleep disturbances, headache issues and eyestrain. Whereas Psychological problems highlighted in the reviews are poor concentration, memory loss, stress, depression etc. At present, there is insufficient data to draw firm conclusions about health effects due to the exposure of digital devices which are occurring in the everyday environment. Currently, there is little epidemiological evidence indicating that the use of digital devices causes adverse health effects.

A NEW FRAMEWORK ON SUCCESS FACTORS OF SOCIAL MEDIA APPLICATIONS USAGE

Based on many past studies regarding Social Media Applications (SMAs) rarely focus on aspects of continuous use and Perceived Privacy (PP). The increasing user awareness issue regarding PP in using SMA is escalating due to various cybersecurity threats, such as malware, software, password and Man-in-the-Middle (MitM) attacks. Accordingly, this study examines the effect of users' PP on System Quality (SQ), Information Quality (IQ), Service Quality (SVQ), User Satisfaction (US) and Usage (USG) based on the DeLone and McLean Information System (IS) Success Model. A total of 345 samples were used for this study using the convenience sampling approach and SmartPLS 3 as the analysis tool. Based on the study's results, it was discovered that SVQ and IQ affect the use of SMA. In addition, it was discovered that PP affects the relationship between SQ, SVQ and the use of SMA. The analysis results related to PP reveal that it is a dominant construct in the study model. Note that the importance of PP should be a solid foundation for developing an SMA application. The PP component in this study can be used as a guide and checklist for software developers to improve security features and SVQ, which is a catalyst for US and ensure that an SMA application is used continuously.

#OMFSurgery: analyzing the use of social media applications in oral and maxillofacial surgery resident training

BackgroundDespite its increasing popularity, to our knowledge the use of social media applications (SM) for residents’ training in Oral and Maxillofacial Surgery (OMFS) has not been investigated yet. The aim of this study was to evaluate the use of SM applications by OMFS residents for post-graduate training in Germany.MethodsFor explorative assessment, an online questionnaire containing 27 questions about the current use of SM for resident training was sent to OMFS residents in Germany.ResultsSixty-four colleagues participated to the study. Thirty-four participants (54%) responded to regularly use those platforms mainly for OMFS-related content. YouTube (65%, n = 37), Instagram (48%, n = 27), ResearchGate (25%, n = 14) and WhatsApp (16%, n = 9) were the most popular platforms. (Surgical) videos (97%, n = 59), pictures and graphics (82%, n = 50) were the mainly accessed contents. Forty-four participants (69%) stated that SM substantially contributed to their OMFS training. Dentoalveolar surgery and implantology (66%, n = 35) and aesthetic facial surgery (55%, n = 29) content contributed most to OMFS resident training. Fifty-one participants (80%) recommended an official SM account of the DGMKG.ConclusionsSM is frequently used by OMFS residents for the consumption of training-related content. There is an imbalance toward dentoalveolar and facial aesthetic surgery regarding the presented content. Academic institutions and societies should complement their educational activities to not miss this emerging educational innovation. Official SM content by academic institutions and societies could contribute to the existing educational activities.

Social Connection and Lifestyle Factors Associated With Happiness in Urban Older Adults in China: A Cross-Sectional Study With a Community Sample

The current cross-sectional study aimed to investigate social connection and lifestyle factors associated with happiness in urban older adults in mainland China. A total of 709 community-dwelling older adults aged 60 to 99 years completed a comprehensive survey covering demographics, happiness, cognition, lifestyle, sleep, nutrition, and social connections. Samples were divided by age into two groups for analysis: young-old (aged 60 to 69 years) and old-old (aged 70 to 99 years). Social connection factors, including relationships with friends and spouse and use of social media applications, were important predictors for happiness in people in their 60s. Lifestyle factors, including nutritional status and extent of physical activity, were associated with happiness in old-old adults. Sleep quality predicted happiness for both age groups. Living with children and happiness were not significant for either age group. Results suggest that social connection and lifestyle are important factors in promoting happy and healthy successful aging in urban older adults in China. [Research in Gerontological Nursing, 16(3), 147-160.].

Impact of Using Social Media on the Academic Performance A Case of College Going Students in Loralai Division

This study aimed to explore the impact of using social media on students, academic performance. Reviewing studies confirmed the use of social media by students for various purposes including academic purpose, socialization purpose, entertainment purpose, general information, and addictiveness. Using quantitative exploratory study method, the data was collected from college-going students in Loralai division. The data was collected using a predesigned / adopted questionnaire having close-ended items with 5-points Likert Scale. The findings of the study reveal a statistically significant and positive impact of using social media for academic and socialization purpose on students’ academic performance. Nevertheless, the study did not find a significant impact of using social media for entertainment purpose, for general information, and as addictiveness on students’ academic performance. Based on the findings, the study presented recommendations for the respective stakeholders (including parents, teachers, colleges’ administration and students including the creation of a controlled environment to make sure that students avoid negative use of social media applications and conducting of awareness sessions for students to use social media applications effectively and constructively.

Impact of Using Social Media on the Academic Performance A Case of College Going Students in Loralai Division

This study aimed to explore the impact of using social media on students, academic performance. Reviewing studies confirmed the use of social media by students for various purposes including academic purpose, socialization purpose, entertainment purpose, general information, and addictiveness. Using quantitative exploratory study method, the data was collected from college-going students in Loralai division. The data was collected using a predesigned / adopted questionnaire having close-ended items with 5-points Likert Scale. The findings of the study reveal a statistically significant and positive impact of using social media for academic and socialization purpose on students’ academic performance. Nevertheless, the study did not find a significant impact of using social media for entertainment purpose, for general information, and as addictiveness on students’ academic performance. Based on the findings, the study presented recommendations for the respective stakeholders (including parents, teachers, colleges’ administration and students including the creation of a controlled environment to make sure that students avoid negative use of social media applications and conducting of awareness sessions for students to use social media applications effectively and constructively.

DMT-CE (Digital Media Training-Capability Enhancement) Culinary Business Sector Sop Asep Amih Sukabumi to Improve Online-Based Adaptive Marketing Capabilities

The purpose of implementing this community service is to provide digital media training to increase the adaptability of online-based marketing by using social media applications and marketplaces that are still organic, adequate digital literacy, courage and ability for business actors to carry out digital transformation are prerequisites. important to support this goal. The implementation of the training is carried out through several stages. Through the PKM activities that have been carried out, positive information and feedback is obtained that DMT-CE is considered to be able to provide useful output that is able to motivate and encourage PKM partners, namely the Soup culinary business Mr. Asep Amih Sukabumi to be able to improve online-based adaptive marketing capabilities through the use of social media applications and marketplaces in the post-Covid-19 digital era. WhatsApp, Facebook marketplace, and IG for business are the digital platforms that are most consistently used in current digital marketing practices as a form of adoption and practice of transforming innovative and adaptive business models and processes within the digital ecosystem to rise and rise. classy, ​​has better competitiveness, and can maintain its existence by increasing profitable sales on an ongoing basis.

The use of social media applications for learning and teaching in the open distance learning: user experience

The use of social media applications for learning and teaching in the open distance learning: user experience

Social Media Applications as an International Tool for the Development of English-Language Communicative Competencies

The aim of the article is to determine the effectiveness of various international tools designed to develop students’ English-language communicative competencies. Several scientific methods were used: observation, testing, experimental training etc. Statistical processing of the data obtained during pedagogical experiment was carried out, visualization with the use of graphic method is applied. The description and verbal recording of the results of the study confirm its effectiveness. During the research, experimental training was carried out with the use of social media applications for the development of foreign language communicative competence in second-year students of groups G1, G2. Observations and testing of students while developing foreign language communicative competence were carried out while writing e-mails and creating videos for TikTok in English. The educational platforms, programmes, Internet resources were also used in accordance with the goals and topics of training sessions. The practical results prove the advantages of certain social media applications in the acquisition of English-language components of communicative competences (CCC). G1 students demonstrated a standard procedure for acquiring a linguistic, socio-cultural CCC with a “lag” of the regional geography component. In G2 group, the higher levels of CCC were observed in most cases. Mostly positive markers of Communicative Competences were demonstrated at the medium (344.1 points, 69.8% of G1 respondents) and a sufficient level (371.0 points, 75.8% of G2 respondents). Promising “growth points” were identified. The directions concerning further developments of progressive methods are highlighted.

Problematic Social Media Use and Academic Performance among University Students: An Evaluation from The Middle East

Background: The widespread use of social media applications generated a problematic behavior of excessive and inappropriate use that has been associated with mental health problems. Available data assessed this behavior using different surrogate markers in certain university majors. This study aims to assess the effect of this behavior on academic performance, using a validated tool, across different majors. Methods: A cross-sectional study that randomly recruited university students from three Middle Eastern countries. using an online survey. The study included 277 participants with an average age of 21.53±2.1 years. The problematic social media use (PSMU) was evaluated using the Bergen Social Media Addiction Scale (BSMAS) and academic performance was evaluated using the GPA. Data regarding the demographics and the characteristic of social media use were collected. Results: PMSU was identified as an independent predictor of academic performance. The low academic performance group was more likely to use social media applications during the night, which negatively affected the ability to wake up the next day and be ready for exams. Conclusion: There is a need for a more large-scale systematic evaluation of the extent of PSMU and its effect on academic performance among university students at both the regional and international levels. These analyses will help in building effective interventions to reduce the impact of PSMU on university students.

Adolescents’ exposure to and evaluation of food promotions on social media: a multi-method approach

BackgroundTraditional food marketing, mostly involving advertisement of nutrient poor and energy dense foods, has the effect of enhancing attitudes, preferences, and increasing intake of marketed foods in adolescents, with detrimental consequences for health. While the use of social media applications in adolescents has proliferated, little is known about the content of food promotions within these applications. The aim of this study was to investigate adolescents’ exposure to and evaluation of social media food promotions (SMFPs).MethodsAustralian adolescents aged 13–16 years joined one-on-one Zoom meetings with the researcher on the device they normally used for social media. Participants shared their screen and visited up to three of their favourite social media platforms for 10 min each, during which the researcher pointed out examples of SMFPs to participants. Next, participants answered questions about their awareness and appreciation of SMFPs. Screenshots of SMFPs were de-identified and analysed.ResultsThe study included 35 adolescents aged 14.4 (± 1.2) years (boys: n = 18; girls: n = 17). Instagram, Snapchat and YouTube were the most favoured social media platforms. During a total of 1000 min of viewing time, 1801 unbranded (n = 1221) and branded (n = 580) SMFPs were identified. Participants viewed a median rate (IQR) of 12.0 (6.3–20) SMFPs per 10 min, with a median rate of 6.0 (3–11) non-core SMFPs per 10 min. A majority of SMFPs (62%) were embedded into celebrity influencer or entertaining content (e.g., vlogs, cooking videos, streamed TV content). In total, 60% of the participants said they had sometimes, rarely or never noticed the SMFPs pointed out by the researcher themselves. Participants largely remembered non-core foods or brands (77%). Almost half (49%) of participants liked SMFPs, while only 6% disliked them.ConclusionsThis study contributes to a relatively unexplored research area. The outcomes show adolescents’ SMFP exposure mostly concerns unhealthy foods, shown in advertisements and other food-related posts, which are integrated into a wide variety of entertainment that is appreciated by adolescents. The results emphasise the need for more research on SMFPs, with particular focus on the impact on adolescent dietary behaviours, and clearer definitions and stricter regulations regarding adolescent-targeted social media food marketing.

PERCEPTION OF SOCIAL MEDIA MARKETING BY USERS OF E-COMMERCE MARKETPLACE AND ONLINE FOOD DELIVERY

Social commerce is growing rapidly in Indonesia because of the ease of use of social media applications. The online shopping feature on social media has caused some e-commerce users to start switching to using social media for shopping. Several social media now provide paid features and shopping features such as Instagram Shop, Facebook Shop, and TikTok Shop. This is part of social commerce which has the basic function of social media with a trading function. Qualitative methods are used in this study. The object of this study was 200 users, namely three online food delivery e-commerce users, social media users, and e-commerce marketplace users. The purpose of this research is to analyze perceptions about social media marketing by e-commerce online food delivery users, social media users, and e-commerce marketplace users. The findings of the study were (1) 200 respondents always looked for information and product reviews on social media before shopping on e-commerce marketplaces and social media. (2) Social media is a business opportunity for influencer marketing and selebgram in the influencer industry. (3) Social media has the potential to become a promising buying and selling platform in the future, and has a great opportunity to become social commerce.

Assessment of Co-Joint Factors Influence on Guests' Choice of Fine Dining Restaurants in Kenya

There is limited data and studies that have assessed the co-joint influence of social media applications, social demographic, and individual factors on guests' choice of fine dining restaurants. Previous studies have shown increased use of social media applications by consumers and subsequently influenced decision-making. Thus, need for innovation to meet consumer expectations. A mixed-method approach was used to assess co-joint factors of influence on guests' choice of fine dining restaurants in Kenya. Questionnaires were used to collect quantitative data from purposively selected guests. Data were subsequently analyzed and presented in the form of descriptive and inferential statistics. Testing of the null hypothesis was also conducted. The calculated value of R-squared implies that the remaining variations or determinants in the choice of fine dining restaurants are attributed to factors other than the composite variable. Besides the significant influence of social media applications, there are other factors attributable to guests' selection process. This study contributes to the theory of consumer behaviour in the larger hospitality and tourism industry. The study further reveals new dimensions on the selection of restaurants' products and services. In this direction, managers and owners of restaurants need to embrace more technology in their businesses.

Benefits and Challenges Associated with the Use of Social Media Applications in Education at the Basic Education Level in the Bolga–East District of Ghana, West Africa

&#x0D; &#x0D; &#x0D; &#x0D; Social Media has taken over the globe by storm. Its effects cut across all facets of humankind. This is especially so in the area of education. Depending on how managers of the education sectors apply it, Social Media has advantages and disadvantages. This study is a case study of the qualitative approach to research. The study sought to explore the benefits and challenges associated with the use of Social Media and its applications at the basic level of education in the Bolga- East District of the Upper East Region of Ghana, West Africa. In view of this objective, ten (10) participants, thus two (2) each from the five junior high schools from the district capital, Zuarungu, who had been teaching Information, Communication and Technology (ICT) were purposely selected through the intensity case sampling technique to constitute the sample size. An in-depth interview guide was employed in collecting data from the participants. The study revealed that benefits or opportunities concerning Social Media usage in education include the crucial role it plays in the search for information for research and collaborations, the sharing of information and other relevant educational materials to group members among others. However, the challenges associated with its usage include exposing young learners to uneducated and morally bankrupt materials, making students and teachers miss instructional hours through its addiction and the spread of fictitious information. Additionally, the study revealed that there are no specific and district- wide guidelines concerning the use of Social Media tools at the basic education level. The study thus recommends that educational authorities of the Ghana Education Service publish specific guidelines regulating its usage to the benefit of students’ education. Parents and guardians should also monitor the activities of their wards at home to ensure that Social Media tools are used solely for academic work.&#x0D; &#x0D; &#x0D; &#x0D; &#x0D;